New Arrivals 1300 - 1900 – Page 2

1. Scope of the Policy

This Privacy Policy applies to all information we collect through:

- Our websites, applications, and tools associated with Alphabake.

- Communication channels such as email or support inquiries.

- Interactions during our marketing and customer engagement activities.

2. Information We Collect

We collect various types of information to deliver and improve our Services. These include:

2.1 Information You Provide Directly

- Personal Information: Name, email address, phone number, billing address, and other contact details.

- Content and Data: Images, videos, text descriptions, tags, and pricing details submitted for AI image generation.

- Body Measurements: Height, weight, and body type for virtual try-on functionalities.

- Payment Information: Payment method details and billing information, handled securely through our third-party payment processors.

2.2 Automatically Collected Information

- Usage Data: Includes IP address, browser type, device type, operating system, and pages viewed.

- Cookies and Tracking Technologies: We use cookies, web beacons, and similar tools to track user interactions and preferences.

- Log Files: Information such as access times, pages visited, and errors encountered.

2.3 Information from Third Parties

- Partner Integrations: Data shared with us through authorized partners or platforms you interact with.

- Publicly Available Information: Details collected from public sources to verify user information.

3. How We Use Your Information

We use your data for the following purposes:

3.1 Service Provision

- To process requests and generate AI-based images.

- To enable virtual try-on features and enhance product presentation.

3.2 Personalization

- To customize the Services to your preferences and improve user experience.

- To recommend relevant products and features based on your interactions.

3.3 Research and Development

- To improve our generative AI models using anonymized data.

- To conduct testing, quality assurance, and algorithm optimization.

3.4 Marketing and Communication

- To send promotional content and offers (if consented).

- To respond to inquiries, feedback, and support requests.

3.5 Legal and Compliance

- To comply with legal obligations and enforce our terms.

- To detect, prevent, or investigate fraudulent activities.

4. Data Sharing and Disclosure

We do not sell your personal data. However, we may share your information with:

4.1 Service Providers

Third-party vendors providing essential services such as payment processing, cloud storage, analytics, and customer support.

4.2 Business Transfers

In the event of a merger, acquisition, or sale, your information may be transferred to the successor entity.

4.3 Legal Authorities

Data may be disclosed to comply with legal obligations, respond to lawful requests, or protect our rights and safety.

4.4 Aggregated and Anonymized Data

We may share aggregated and anonymized data for research, analysis, and marketing purposes.

5. Cookies and Similar Technologies

5.1 Use of Cookies

Cookies help us track user behavior and improve the functionality of our Services. Types of cookies used include:

- Essential Cookies: Necessary for the operation of our Services.

- Performance Cookies: Help analyze user interactions and improve performance.

- Marketing Cookies: Track browsing habits to display relevant advertisements.

5.2 Managing Cookies

You can manage or disable cookies through your browser settings. Note that disabling cookies may affect some functionalities.

6. Data Security

We employ advanced security measures to protect your data, including:

- Encryption of sensitive information.

- Regular security audits and assessments.

- Restricted access to data based on roles and responsibilities.

However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your data for as long as necessary to fulfill the purposes outlined in this Privacy Policy or to comply with legal obligations. Data no longer required is securely deleted or anonymized.

8. Your Rights and Choices

You have the following rights regarding your personal data:

8.1 Access and Correction

Request access to or correction of your personal data.

8.2 Data Portability

Receive your data in a structured, machine-readable format.

8.3 Deletion

Request the deletion of your data, subject to legal and contractual obligations.

8.4 Withdraw Consent

Withdraw your consent for specific data processing activities.

8.5 Opt-Out of Marketing

Unsubscribe from promotional communications using the opt-out link in emails or by contacting us.

To exercise these rights, contact us at connect@alphabake.io.

9. International Data Transfers

Your data may be transferred and processed outside your country of residence, including India, where our servers are located. We ensure adequate safeguards to protect your data during such transfers.

10. Children’s Privacy

Our Services are not intended for children under 18. We do not knowingly collect personal data from children. If we become aware of such collection, we will delete the information promptly.

11. Updates to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be communicated via our Services, and your continued use implies acceptance of the revised policy.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:

Least Count Technology Solutions Private Limited

Alphabake

2nd Floor, Olsen Spaces, 5th Main, Sector 7, HSR Layout, Bengaluru, Karnataka, India - 560102

connect@alphabake.io

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