We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

• Communicate with you;
• Screen our orders for potential risk or fraud; and
• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns)

We process your personal information based on the following legal grounds:

• Performance of a contract when we provide you with products or services, or communicate with you about them.
• Our legitimate business interests, which include marketing, security, and improving our services.
• Your consent, where we have requested it.
• Compliance with legal obligations, including responding to lawful requests from authorities.

We do not rent, trade, or share your personal information with any other company for their marketing purposes without your consent. We may use your personal information for our own marketing purposes.

We may share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We reserve the right to provide your information to any third party that makes a legally compliant request for disclosure. Otherwise, we will not disclose your name, address, or other personally identifying information without your consent. However, if we are legally obligated to comply with a law, statutory obligation, or legal process, we will provide the necessary information.

We may also disclose or transfer your personal information to another third party as part of a reorganization or sale of our assets or business, and such third parties will have the right to continue using your information. Additionally, we may share your personal information with our group companies, affiliates, and third parties for the purposes outlined in this Privacy Policy.

We use cookies and similar technologies such as pixel tags and clear gifs to store certain types of information each time you visit any page on our website. Cookies help the website recognize the information you have consented to provide and enable us to determine which portions of the website best serve your needs. We may also use cookies to serve advertising banners, either by us or a third party on our behalf. These cookies will not contain any personal information.

Whether you want your web browser to accept cookies is up to you. If you haven't changed your computer’s settings, your browser likely accepts cookies by default. If you choose to decline cookies, you may not be able to fully experience all features of the website. You can delete your browser cookies or disable them entirely; however, this may significantly impact your experience with our website, making some parts non-functional or inaccessible. We recommend that you leave cookies enabled

When you place an order through the Site, we will maintain your Order Information for our records for a period of 7 years for tax and accounting purposes, or longer if required by law. After this period, we will delete or anonymize your information unless we are legally required to retain it longer

Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and you believe your child has provided us with personal information, please contact us so that we can take necessary actions

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any significant changes by posting the new Privacy Policy on this page and updating the “Last Updated” date

Any discrepancies or grievances regarding the processing of Sensitive Personal Data or Information (SPDI) should be directed to the designated Grievance Officer under the IT Act as follows:

Name: Nayana S.

Email: escalationdesk@thebearhouse.com

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact our Grievance Officer, Ms. Nayana, by email at escalationdesk@thebearhouse.com.