The bear has always been at the heart of who we are.

BEAR CARE is our way of giving back to the species that inspired our name by supporting efforts towards bear conservation, research and awareness.

4 of the world's eight bear species live in India
90% of the world's sloth bears are found here
2% of its former range is all the Himalayan brown bear still holds

The four bears of India

Central and southern India, into the Terai

The most widespread of the four and the one most likely to meet people. Termite and fruit feeder, active at night, and the species behind most human-bear encounters in the country.

Where the work goes

Medical care

Treatment and recovery for bears injured through conflict, trade or accident.

Habitat and movement

Mapping the corridors bears use, so land-use decisions can account for them.

Living alongside

Workshops and awareness work in villages where encounters are part of ordinary life.

Return to the wild

Orphaned cubs raised, trained for survival, released, then tracked.

How you take part

Every route below is confirmed with the partner before it appears here.

IT STARTS WITH A PURCHASE

Every time you choose The Bear House, you become part of something beyond what you wear.

A PART GOES BEYOND YOU

A fixed percentage of your purchase is directed towards bear conservation and research.

WCB TURNS CONTRIBUTION INTO ACTION

Our partner, WCB, uses these contributions to support on-ground conservation and research efforts for bears.

EVERY PURCHASE LEAVES A MARK

Not just in your wardrobe, but in the work being done to protect what inspired us.

A bear that walks into a village is not the problem. The reason it had to is.

As forests shrink and human activity expands, bears are increasingly pushed into unfamiliar territory.Their survival depends on protecting their habitats and understanding the challenges they face.

Our conservation partner

Our conservation partner

Why This Partnership Matters?

This partnership matters because it directly supports the conservation of the Sloth Bear, a species native to India and Nepal. The foundation works actively across habitat management, corridor mapping, movement tracking and health research, while simultaneously engaging communities in conflict-prone regions through education workshops and awareness films, including one featuring Amitabh Bachchan. With a dedicated conservation and outreach ecosystem, and a major range-mapping initiative planned for 2025–26.

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