BEAR NEO
DENIM REIMAGINED FOR FUTURE

One glass.
One pair.

Rethinking how denim is made,
one process at a time.

ONE GLASS.
NOT ONE HUNDRED LITRES.

Denim reimagined for future

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Lower-impact processesUsed to reduce water consumption
Neon signature stitchThe unmistakable mark of a Neo pair
Engineered for lasting performanceBuilt for movement and durability
Unique Environmental passportCarrying the impact behind every pair
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The Bear Neo Story
01 — The Hidden Cost

Your jeans carry a water bill you never see.

~100litres / pair

Traditional finishing can require around 100 litres of water per pair. Bear Neo uses around 90% less water at this stage.

02 — The Shift

Faded with ozone

Ozone technology creates authentic fades while significantly reducing water use.

03 — The PRECISION

LASER PRECISION

Laser technology for precise fading with significantly less water.

04 — The Proof

See what goes behind your denim.

Each pair carries a QR-enabled Environmental Passport with its real production data, independently validated. Sustainability you can check, not just trust.

The Bear Neo Story
The Hidden Cost

Your jeans carry a water bill you never see.

~100 litres / pair

Traditional finishing can require around 100 litres of water per pair. Bear Neo uses around 90% less water at this stage.

The Shift

Faded with ozone

Ozone technology creates authentic fades while significantly reducing water use.

The PRECISION

LASER PRECISION

Laser technology for precise fading with significantly less water.

The Proof

See what goes behind your denim.

Each pair carries a QR-enabled Environmental Passport with its real production data, independently validated. Sustainability you can check, not just trust.

Made using ~90% less water

BEAR NEO · Denim reimagined for the future
Environmental Passport

PROOF, BUILT IN.

Innovation, you can verify.

Proof of Performance.
Proof of Impact.
Proof of Transparency.

Every pair comes with data on what went into its making, such as water& energy consumption.

Bear Neo

Environmental Passport

Scan to see.
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*T&C: “90% less water” and “approximately one glass of water” refer to water used during the finishing and washing stage of BEAR NEO denim, compared with conventional wash-finishing of a comparable garment. The claim does not represent the garment’s total lifecycle water consumption or water used in cotton cultivation and other production stages. Figures are independently verified based on the applicable assessment methodology and may vary by garment and production conditions.
1,000 pairs · limited drop Shop for Future