State of fashion. How new-age apparel brands are stitching the next wave of growth
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Direct-to-consumer apparel brands are tapping a growing demand for speedy delivery of newer designs, fits and styles
CLOTHING-COMM: Latest trends shopped and delivered in a trice | Photo Credit: filadendron
In May, Snitch, a direct-to-consumer (D2C) menswear brand, raised ₹278.9 crore, led by 360 One Asset Management Fund, as part of a Series B funding round.
In April, The Souled Store, known for its quirky clothes, and backed by investors like Elevation Capital and RPSG Ventures. acquired Redwolf to strengthen its pop culture merchandise business. It has licences of iconic brands such as One Piece, Naruto and Marvel. The Souled Store is now gearing up for an initial public offer (IPO).
